click

Archive for the ‘Community’ Category

Why not take a pic of that slick new outfit!

Monday, July 19th, 2010

we <3 summer!
Karen Mayo Photography $100 exclusive photography offer*

With your $50 purchase at Peek Fashion Island, you can receive a photo session & 8×10 print with Karen Mayo Photography

Book your photo session today with a sales associate and receive a complimentary 5×7 frame at your sitting. And remember your “cool” new look from PEEK is the perfect choice for your photo shoot!
Call (949) 499-5846 or visit karenmayophotography.com

Sessions must be completed by August 31st to be eligible for this pricing.

Download the flyer of Karen Mayo Photography + Peek Kids

Earth Day: The Living Celebration

Friday, April 16th, 2010

We’ve talked a lot about Theodore Roosevelt this month, as we celebrate conservation, explorers and national parks. So you know how Roosevelt grew up too sick to go to school, got fascinated with nature and became an amateur taxidermist and nature-collector at 8 years old, and grew up into a tough, wild-game-hunting nature lover who devoted much of his life to hiking, traveling and exploring. During his presidency, from 1901-09, he created 150 national forests and 5 national parks, putting a total of 230 million acres of land under federal protection.

But by 1970, his efforts were ancient history. Factories were free to spew toxic air and waste into the air and water. State parks became crowded and dilapidated. There was no Environmental Protection Agency, no Clean Air or Clean Water Acts. There were no laws that protected the environment, and people got sick as a result.

Peek's Respect the Earth tee

Better order up your Respect the Earth tee, in big-kid and little-peanut sizes

It was a senator from Wisconsin named Gaylord Nelson (oh, stop snickering!) who created Earth Day. In the ’50s, he earned the title of “conservation governor” in Wisconsin; he struggled throughout the ’60s to convince Congress to make conservation a priority (they were distracted by a little police action in Asia). He thought the environment, poverty and civil rights were part of the same struggle and needed attention.

When he couldn’t get congress excited, he took inspiration from Vietnam protests and turned to the people. On April 22, 1970, some 20 million Americans conducted grass-roots demonstrations at colleges, schools, and big cities. What was coolest about it was that the people celebrating Earth Day were diverse: students, church groups, feminists, scientists, labor unions, working-class victims of pollution – everyone could get behind saving the earth. And their activism translated into new laws, agencies, and organizations – not to mention millions of watchdogs unwilling to let things get any worse.

In the four decades since then, Earth Day has evolved into a yearly celebration not just in America, but around the world. Earth Day 1990 focused on recycling and set the stage for the 1992 Earth Summit in Rio. The 2000 version used the internet to link activists from 184 countries. Best of all – and the thing that ensures there will be Earth Days as long as there’s an earth — schools use Earth Week to focus on environmental education. No wonder people call it “the living tradition of Earth Day.”

Kids clean up at the first Earth Day

Kids clean up at the first Earth Day

Take A Hike: Southern California

Wednesday, April 14th, 2010

Joshua Tree

Photo of Joshua Tree by tinyfroglet on Flickr

We at Peek are always faintly embarrassed when we reach the end of a season and realize, for instance, that our kicky snowboarding has never made it anywhere near the slopes. We cannot let you meet the same fate, so while we’re celebrating explorers and conservation, and selling the most darling hiking shorts imaginable, we’re also bent on helping you explore the outdoors – and see first-hand how conservation and exploration make life better for you.

When people first visit Joshua Tree National Park, the emails they send home say things like “Wild. Ancient. Surreal. Like another planet. Where the Flintstones might live.” Going there is really like visiting an alien world. The gnarled, up-reaching yucca palms that lend the park its name were given that moniker by Mormon settlers, who saw something passionate and imploring in the tree’s shape and named it after a Biblical story about Joshua raising his hands to the sky, or pointing them to the promised land. In turn, when casting about for a title for their 1987 album, The Joshua Tree, U2 found something uniquely American about this hardy tree, able to thrive in harsh desert conditions; Rolling Stone said the title evokes “resilience in the face of utter social and political desolation,” for a record “steeped in religious imagery.”

Skull Rock, courtesy of the National Park Service

In addition to the mysterious and Dr. Seuss-like tree, the Joshua Tree is filled with rambling rock formations created from ancient magma bubbling up from the ground, then cooled and shaped by centuries of unpredictable torrents of rain. These rock formations have crazy names, like Skull Rock, Giant Marbles and Old Woman Rock. (That last one also applies to Cher.)

Visiting the park, it’s easy to understand the inspiration. But there’s more to do here than just stand around going “wow!” An old-timey ranch, Keys Ranch, is a great place for kids to ask a costumed ranger about life on the old range. Crazy amounts of birds pass through Joshua Tree, with spring being high season for seeing anything from yellow-rumped warblers, rough-legged hawks, black-necked stilts and even a gaggle of turkey vultures. (Why no, we have no idea what any of those are. But the visitor centers have handy checklists explaining it all to you.) There’s horseback riding, overnight campgrounds with toilets and showers, unbelievable stargazing, and mountain biking.

Minerva Hoyt

Conservationist Minerva Hoyt, courtesy of National Park Service.

Joshua Tree has had people traipsing across it for some 5,000 years, and there are dozens of archaeological sites on its 825,000 acres to prove it. In the late 1920s, a conservationist named Minerva Hoyt became horribly worried about the cacti being plundered and removed to decorate LA yards, and dedicated her life to the preservation of desert areas. She worked her way up to President Theodore Roosevelt to get the area named a national monument in 1936; it was named a national park in 1994, lending it even more protection.

But it may not be enough. Climate change is threatening the very existence of the tree that has survived so much. A visit to these amazing desert trees will be more than a great time for your family—it’ll be a lasting reminder that widespread conservation can reverse a very tangible threat to the environment.

And of course, no visit to SoCal would be complete without a visit to Peek’s stores in Fashion Island, Fashion Valley and Santa Monica!

Art Project!

Tuesday, April 13th, 2010

Calling all artists! We have an exciting event planned at our stores in honor of our Conservation Awareness push this month, and we’d like to invite anyone to come into our stores and have their kids participate in our crafts project. We’ll take recycled materials and make some beautiful works of art that will be displayed in our stores! We like getting exposure for our Peek Picassos that are ready to shine! Stop by Saturday or Sunday April 17th and 18th to your local Peek store, and join in the fun!

PeekKids Loves Our Fans!

Monday, April 12th, 2010

We at Peek are loving seeing your little ones in Peek clothing. It gives us great pride to see photos and write-ups about stories of our customers. Take a look at how adorable little J and N look in these portraiture shots at Little Nest Photo in Delaware. Have portraiture of your kids wearing Peek clothing? Let us know! Become a fan on Facebook and upload your pics to our fan page to share with our other fans!

Take A Hike: Northern California

Friday, April 9th, 2010

With the weather turning downright balmy,why not take your kids to see conservation in action at a national park? The nice thing about Muir Woods is that, frankly, it’s not much of a hike. The kids can’t complain, because it’s flatter than the mall – and so much nicer.

The land for Muir Woods was donated by Congressman William Kent, a businessman and philanthropist. In 1905, he and his wife bought 611 acres of old-growth redwood for $45,000. (These days, that might buy you a parking spot in a San Francisco garage.) They donated 295 of those acres to the Federal Government so that President Theodore Roosevelt could have it declared a national monument. People thought he’d have that park named after himself (wouldn’t you?), but he said it should be named after John Muir.

John Muir was kind of a kooky character: a Scottish-born explorer with a serious love of plants and nature who spent years living in a cabin in Yellowstone Canyon – which eventually became Yellowstone National Park, mostly due to his efforts. You can read more about him in the Explorers edition of our blog.

Why are the redwoods so important? Before the 1800s, there were loads of redwood trees all through the valleys of Northern California. People rushed to the area during the Gold Rush, but when they didn’t strike it rich, they looked around at the trees and thought, Hmm. These trees were amazing: The tallest trees in the world, they can stretch 30 stories high and 25 feet wide – the length of two cars. Some people have walked into redwood forests and said the experience is like walking into a cathedral. Seeing all that majestic nature, what else would you do but… cut them all down to make buildings?!

Actually, the wood of these trees is pretty amazing. It has a lovely color, is extremely sturdy yet lightweight, and because redwoods have less resin than other trees, it’s resistant to fire. It was houses built with redwood that stopped the Great Fire of San Francisco in 1906. It was also used for railroad ties and trestles. But enough is enough: For decades, loggers mowed down these amazing trees until just a fraction were left. That’s when people like Kent, Muir, and Roosevelt got involved to conserve these forests and make sure everyone would have a chance to stand, tiny as an ant, at the base of a mighty sequoia.

Take A Hike Tee

Learn more about redwoods and get totally inspired for a hike through Muir Woods with the Save the Redwoods League. (Have your kids enter their art contest through April 30!) Make sure you suit ‘em up in John Muir t-shirts – you can get them just a stone’s throw from Muir Woods, at our Corte Madera and Roseville stores.

Also, don’t forget to bring your kids to a local Peek store to participate in our Conservation Event on Saturday & Sunday April 17th and April 18th. They’ll make some cute crafts out of recycled goods, and you can enter for a chance to win a $50 Curious Coin to be used in-store! We look forward to seeing you, and your kids will love seeing their artwork displayed in our store!

Monday, November 23rd, 2009

Urban Baby small

So a few years ago, as my husband and I were talking about the power of community and the importance of community in our own lives and for us as a family, we started talking a lot about the power and growth of online communities. Knowing some that were very much a part of this world, and not at all understanding it, I quickly brushed it off, and probably made some sort of comment about not having enough time for the family and friends that were already an important part of my life. As time went on, and we focused on building Peek…Aren’t You Curious, we talked more and more about blogs, parenting sites, the connections that people were making and the inspiration and advice they often found.

So of course, as I often do, I opened my ears and eyes up to different recommendations and started reading ( and soon following ) a number of blogs. Next up, as I often do, I surprised myself and signed up for both a twitter account and a facebook page. Meeting, connecting and reconnecting with friends old and new.

Along the way, I found out what all the fuss was about. Through the days, weeks and months, of sharing, reading and experiencing I ended up meeting some of the most creative, inspired, funny, honest women I have ever met. Strange I think, as I look back, that some how, we gravitate to each other, sharing the joys and struggles of parenting, working,  being married, our friends, creative interests and ultimately life how this all happens.

Which, brings me to this post. First, I had the joy of seeing Carrie’s ( otherwise known as urban-babyphotography! ) work on a site that I admired..A well done website that a friend has for her amazing design business. Next up, reading her blog, and a recent getaway/photo shoot they had gone on together, I had the chance to see her work..then finally the introduction and finally the friendship. Knowing I think the whole time that what I most hoped is that we could one day work together… So as the months went along and we then decided to host holiday photo sessions in our stores to thank our customers for supporting us, I immediately reached out to Carrie.

The rest of the story speaks for itself. From the amazing support and time she gave to the project, to the calls securing the details..it was as I had hoped. A community of people, coming together to collaborate, create and become their best selves..take a peek

http://urban-baby.com/darkroom/share/?n=Peek_Montana
Thank you to Carrie ( and of course Kelley! ) for all that you’ve done and taught me along the way.

P.S.
In that small world way..turns out she is next door neighbors and good friends with an old colleague and friend from Lucky Brand Jeans !